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05291_Field_OMLJ T40.txt
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1996-03-19
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“I have never endorsed the events I have described,
nor have I ever condemned any of the things I
analyzed. I am interested in understanding
processes.” (Letters , (1987) p.399)
McLuhan’s approach was educational, a tactical
primer for perceptual training. But this
consciousness raising could only succeed provided
the student was prepared to invest substantial
energies. At the end of his career, McLuhan
formulated his laws of media, which he offered to
his fellow explorers as a tetrad of four questions
that could generate insight into the continuous
phases of response to all extensions, all media, all